2010 TEACHERS’ MONTH CAMPAIGN REAPS GRAND ANVIL
 

The Metrobank Foundation’s continuing efforts to recognize the country’s educators was lauded for the second straight year with another Grand Anvil Award from the Public Relations Society of the Philippines (PSRP). MBFI took home the top award for the 2010 Teachers’ Month Campaign (TMC), duplicating last year’s feat when the Foundation first clinched the much coveted Grand Anvil for the 25th anniversary of the Search for Outstanding Teachers or SOT. This is the first time in the history of the Anvil Awards, that a corporate foundation won the Grand Anvil back-to-back for two related programs in honor of the teaching profession.

MBFI, the Department of Education, TMC Steering Committee, and all the participating groups have been cited for successfully instituting a month-long campaign aimed at celebrating teachers and the central role they play in Philippine education and promoting the growth and development of the teaching profession in the country. Over the last 3 years, the Campaign has grown into a movement that encouraged and influenced different sectors of society and people, young and old alike, to publicly express their appreciation and gratitude to current and past mentors through fitting activities held in school campuses, malls, provincial gymnasia, offices, business establishments and through print, broadcast and on-line social media.

“We are very grateful for the success of our programs in education, particularly our advocacy of giving value and appreciation to the teaching profession—SOT and TMC” said MBFI president Aniceto M. Sobrepena, who co-chairs the TMC Steering Committee along with Secretary Armin A. Luistro of DepEd. “The visibility of heightened support and involvement of partners from different sectors are to be credited in the successful implementation and impact achievement of the Campaign,” he continued.

The TMC created widespread consciousness among the general public to pay tribute and respect to these everyday heroes in education, true to its unique nature of being a nationwide advocacy campaign. Launched during the awarding of the Metrobank Foundation Search for Outstanding Teachers on September 3, 2010, the Campaign seeks to create greater awareness and encourage wider participation in the celebration of UNESCO-declared World Teachers’ Day every October 5.

Metrobank and MBFI also took home an Anvil Award of Merit for their 2009 Unified Annual Reports. On the other hand, Metrobank Group’s hospital affiliate, Manila Doctors Hospital was also awarded with an Anvil Award of Excellence for their Recyclables Program and Anvil Award of Merit for its Chinese Marketing Program.

Since 1985, MBFI has been winning Anvil awards for its various programs and public relations tools. To date, it has won 24 awards. Dubbed as the Oscars of the public relations industry in the Philippines, the Anvil is given to outstanding public relations programs and tools that reflect and promote public interest, good values, and genuine service to the community and society.

Place Mouse Pointer Over Image for Larger Display         (L-R) Metrobank Foundation president Aniceto M. Sobrepeña, Metrobank chairman Dr. Antonio S. Abacan, Jr., Metrobank Group founder and chairman Dr. George S. K Ty, and Metrobank president Arthur V. Ty

Place Mouse Pointer Over Image for Larger Display         Grand Anvil for 2010 Teachers’ Month Campaign. DepEd Secretary Armin Luistro (4th from left), Metrobank Foundation president Aniceto Sobrepena (2nd) and senior program manager Irene Labitad (5th) receive the Grand Anvil trophy from Chief Justice Renato Corona (3rd) Chairman of the Board of Jurors of the 46th Anvil Awards, joined by Public Relations Society of the Philippines (PRSP) president Butch Raquel, APR (extreme right) and 46th Anvil Awards Committee chairman Jones T. Campos, APR (extreme left).

Place Mouse Pointer Over Image for Larger Display         Metrobank Group bags 5 Anvils. (L-R) MBFI Executive Director Nicanor L. Torres, Jr., Metrobank VP for Investor Relations Jette Gamboa; MBFI president Aniceto Sobrepeña; Manila Doctors Hospital (MDH) director Atty. Pilar Nenuca Almira; MDH administrative director Dr. Rex Mendoza

Place Mouse Pointer Over Image for Larger Display         The Teachers’ Month Campaign (TMC) Steering Committee members (from L-R): Metrobank Foundation (MBFI) senior program manager Irene Labitad; Globe Telecoms community relations head Jeffrey Tarayao; Manila Doctors Hospital (MDH) corporate social responsibility department head Jen Laxamana; MDH hospital director Atty. Pilar Nenuca Almira; PLDT First Vice President June Cheryl Cabal ; Philippine Daily Inquirer Learning editor Chelo Banal-Formoso (back); MBFI president Aniceto Sobrepena; Campaigns Social Response managing director and head of creative Rocky Tirona; Smart Communications senior manager for community partnership Darwin Flores; Anvil Publishing marketing manager Gwen Jessica Galvez; and SM Supermalls president Annie Garcia

Place Mouse Pointer Over Image for Larger Display         Members of the TMC Steering Committee receives the Anvil Award of Excellence for the 2010 Teachers’ Month Campaign

Place Mouse Pointer Over Image for Larger Display         Anvil Award of Merit for 2009 Metrobank and Metrobank Foundation Unified Annual Reports

Place Mouse Pointer Over Image for Larger Display         (2nd from left) MBFI Executive Director Nicanor L. Torres, Jr., Metrobank senior vice president and region head Helen Fargas, Metrobank VP for Investor Relations Jette Gamboa; MBFI president Aniceto Sobrepeña with the Corporate Communications Unit

Place Mouse Pointer Over Image for Larger Display         Manila Doctors Hospital Recyclables Program receives Anvil Award of Excellence.

Place Mouse Pointer Over Image for Larger Display         Manila Doctors Hospital Chinese Program receives Anvil Award of Merit.

Place Mouse Pointer Over Image for Larger Display         The officers and staff of the Manila Doctors Hospital (MDH) proudly display their Anvil trophies.

Place Mouse Pointer Over Image for Larger Display         Metrobank Foundation officers and staff

Place Mouse Pointer Over Image for Larger Display         Metrobank Group

Place Mouse Pointer Over Image for Larger Display         Metrobank Foundation officers and staff

Place Mouse Pointer Over Image for Larger Display         Metrobank Group with Chief Justice Renato Corona

The Metrobank Foundation is the corporate social responsibly arm of the Metrobank Group of Companies established by Dr. George S.K. Ty in 1979. With the theme “Excel. Engage. Empower.” the Foundation has promoted a culture of excellence among Filipinos through its various programs, such as the Search for Outstanding Teachers (SOT), the Metrobank Art and Design Excellence (MADE), The Outstanding Philippine Soldier (TOPS), Country's Outstanding Policemen in Service (COPS), the Metrobank Math Challenge (MMC), and College Scholarship Program (CSP). The Foundation also engages its partners and awardees in different activities geared towards giving back to the society. Through these initiatives, the Metrobank Foundation empowers its awardees and partners to become better citizens of the community.