Organized by the Public Relations Society of the Philippines (PRSP), the Anvil is the symbol of excellence in public relations awarded by distinguished multi-sectoral jury to outstanding public relations programs and tools. MBFI was nominated for Grand Anvil, received the Anvil Hall of Fame, four (4) Gold Anvils and five (5) Silver Anvils.
Awarded with the Anvil Hall of Fame is the “2017 Metrobank-MTAP-DepEd Math Challenge (MMC)”, the only math competition in Asia spearheaded by a bank that provides a venue for Filipino students both in public and private schools to hone their mathematical skills in an atmosphere of friendly competition. Over the years, it has produced national winners who get to compete and eventually win in international competitions. It is implemented in partnership with the Mathematics Teachers Association of the Philippines (MTAP) and the Department of Education (DepEd). MMC received its five (5) Anvil Awards in 2002, 2012, 2014, 2016, and in 2017.
Meanwhile, awarded with Gold Anvil is the “2017 Metrobank Foundation Outstanding Filipinos” (OF) Award program. It is the most prestigious career-service award for exemplary public servants in the academe, military, and police sectors. In 2017, ten (10) Outstanding Filipinos—composed of four (4) teachers, three (3) soldiers, and three (3) police officers—have been recognized for going above and beyond the call of duty in their respective pursuits of service to the nation and its citizenry. These 10 Outstanding Filipinos have formally joined the distinguished roster of 655 Outstanding Filipinos—360 teachers, 154 soldiers, and 142 police officers—honored by MBFI since 1984.
Another Gold Anvil was given to “Metrobank Foundation Grants and Social Development Partnerships” program. Through this program, MBFI commits to help raise the quality of the poorest, most vulnerable, and underserved sectors by providing social development assistance to socio-civic, charitable, and development-oriented organizations that implement long-term, high impact projects in line with its adopted SDGs and the H.E.A.L (Health, Education, Arts and Livelihood) framework.
The third Gold Anvil was conferred to the “2017 National Teachers’ Month (NTM)”, a month-long advocacy campaign led by MBFI and the DepEd which recognizes Filipino teachers and educators and their contribution to national development—making the Philippines the only country in the world that celebrates Teachers’ Day for an entire month. Now on its 9th year, NTM has become an annual nationwide tribute recognizing the essential role of teachers in shaping minds and characters across all generations.
Entitled “Beyond Excellence”, the MBFI 2016 Annual Report also won a Gold Anvil for highlighting success stories of select stakeholders instead of simply providing a report of the past year’s accomplishments. By focusing on human interest stories, the publication underscored the success of these CSR programs, not just in terms of numbers and statistics but also on how they created an impact on the lives of stakeholders.
On the other hand, a Silver Anvil went to the “2017 Bags of Blessing”, a program spearheaded by the family foundation of Dr. George S.K. Ty—GT Foundation, Inc. in partnership with MBFI. Held every Chinese New Year, PhP 10 million worth of food packages benefit 10,000 underprivileged families nationwide.
Moreover, under the PR Tools category, the Foundation also took home four (4) Silver Anvils for the following: Metrobank Foundation bi-annual newsletter “ExceLetter”; “2017 Metrobank Foundation Outstanding Filipinos Souvenir Program”; “2017 Metrobank Art & Design Excellence (MADE) Awarding Ceremony & Exhibit Opening”; and “2017 Art MADE Public”, respectively.
MBFI has been winning Anvil awards since 1985. To date, it has won 77 Anvil awards for its various programs and public relations tools, including the much coveted Grand Anvil gaining the record as the first corporate foundation to win a back-to-back Grand Anvil (2009 and 2010) and 2 Platinum Anvils in the history of the award-giving body.
Tags: 2018 News